Baroness Joanna Shields, Founder of the WeProtect Global Alliance, on Tackling Online Child Exploitation and Building a Safer Digital World for the Next Generation

In this powerful and urgent conversation, Baroness Joanna Shields offers a compelling account of her work founding and leading the WeProtect Global Alliance—a coalition of over 100 governments and 320 organisations uniting to combat the growing threat of online child sexual abuse and exploitation. A former tech executive and government minister, she bridges sectors to drive systemic change, confronting one of the most complex challenges of our time.

She reflects on the Alliance’s origins a decade ago, when the international community was still reluctant to acknowledge the prevalence of online predators and child exploitation. Since then, WeProtect has pushed the issue onto the global policy agenda, created a model national response framework, and developed comprehensive threat assessments that inform governments worldwide. Yet despite progress, the scale and severity of online harms remain staggering, and Baroness Shields warns of a worsening crisis if action stalls.

At the heart of the problem lies a lack of cohesive age assurance infrastructure across the internet. Unlike in the physical world—where age restrictions govern access to alcohol, voting, or driving—digital spaces remain largely unregulated. This regulatory vacuum leaves children vulnerable to harmful content and predatory behaviour. She argues that responsibility cannot rest solely on parents, who are often overwhelmed and ill-equipped to navigate the evolving digital landscape. Instead, the tech industry must lead with shared standards, particularly through the adoption of a universal, privacy-respecting age signal that follows a child across platforms.

The conversation explores the tension between safety and free expression. In this context, Baroness Shields sees age assurance as a pragmatic solution that empowers families and safeguards children without compromising the broader architecture of the open internet.

Artificial intelligence emerges as both a promising tool and a dangerous vector. AI can be deployed to detect grooming behaviour and prevent exploitation. But it also enables new forms of abuse—like AI-generated sexual imagery and manipulative chatbots targeting minors. 

Throughout the episode, Baroness Shields remains clear-eyed about the challenge but anchored in optimism. She believes in the transformative potential of technology—if it is shaped by common sense, accountability, and a commitment to protecting the most vulnerable. Her call is for an alliance of the willing—governments, tech leaders, civil society—to coalesce around a shared digital future where children are empowered to thrive, not endangered by design.

Thank you for downloading this episode of the Do One Better Podcast. Visit our Knowledge Hub at Lidji.org for information on 300 case studies and interviews with remarkable leaders in philanthropy, sustainability and social entrepreneurship.