Kate Williams, CEO of 1% for the Planet: Turning Business into a Global Force for Environmental Good

Kate Williams, Chief Executive Officer of 1% for the Planet, joins the conversation to share how a simple idea—businesses and individuals committing 1% of annual revenues to environmental causes—has evolved into a powerful global movement.

 

Founded by Yvon Chouinard (Patagonia) and Craig Matthews, 1% for the Planet has inspired thousands of companies across more than 100 countries to give back to the planet. With over $820 million certified in lifetime giving, the organization is on track to reach its first billion in donations.

 

Kate explains how the model works: from certifying members’ contributions to connecting them with vetted environmental partners across four key impact areas—Just Economies, Resilient Communities, Rights to Nature, and Conservation & Restoration. She discusses the philosophy behind giving from revenues, not profits, why that matters for lasting impact, and how companies of all sizes can integrate sustainability into their core operations.

 

Listeners will hear about:

 

• How 1% for the Planet certifies and supports its global network of businesses and nonprofits
• The creative ways companies balance purpose and profit, including in-kind and volunteer contributions
• Why strong branding and credible certification are essential to scaling environmental change
• Lessons in building community, trust, and momentum across thousands of members and partners
• Kate’s personal journey from outdoor educator to environmental leader

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