Listen to 250+ interviews on philanthropy, sustainability and social entrepreneurship. Guests include Paul Polman, David Lynch, Siya Kolisi, Cherie Blair, Chiwetel Ejiofor, Bob Moritz, David Miliband and Julia Gillard. Hosted by Alberto Lidji, Visiting Professor at Strathclyde Business School and ex-Global CEO of the Novak Djokovic Foundation. Visit Lidji.org for more information.
Episodes
Monday Aug 02, 2021
Monday Aug 02, 2021
Great Britain is very strong on the global stage of wheelchair basketball. The men’s team are currently the reigning World Champions and European Champions, and the women’s team are the Silver World Medalists and European Silver Medalists. The teams are very excited about the prospects and opportunities at the Paralympic Games in Tokyo.
In the UK there are around 17,000 people who play wheelchair basketball. And there is a new campaign, called Inspire a Generation, aimed at doubling participation with a strong emphasis on working across communities in the UK, upskilling community leaders to bring wheelchair basketball to their communities, along with developing school packs and resources for teachers so that everyone can get involved no matter where they live.
Interestingly, out of the 17,000 people who play wheelchair basketball, 21% are non-disabled — therefore it’s truly an inclusive sport for all. And, there is demand for another 70,000 new players.
The global audience for the Paralympic Games in Rio was 4.1 billion, which was a 127% increase since 2004 and had coverage in more than 150 countries.
This begs the question, why can’t we create the sort of professional league environment one sees in other sports, like football, cricket, tennis and hockey?
There is a new women’s premier league in the pipeline for wheelchair baseball — a world-first — London Phoenix being the Capital’s franchise. The women will lay the foundation for this over the next three years and then men’s franchises will come in as well.
This is great for communities to come together and, importantly, to increase the visibility of the sport. It helps to challenge people’s perceptions around disability and create an inclusive environment so everyone can thrive. Having an active league with frequent, elite competition is also important for the sport to truly flourish and talent to come to the fore.
The Paralympics is gaining a huge support base and we explore whether there’s scope to integrate the Olympics with the Paralympics. It’s a question on many people’s minds.
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