CEO of Ella’s Kitchen, Mark Cuddigan, on driving sustainable business at the UK’s No.1 baby food company

A candid conversation where opportunities are fleshed out; where tensions between mission and sustainability are identified; and where a belief in doing better is underscored.

Should you use plastic packaging instead of glass? How do you tackle the tension between having organic protein food products that help children grow and the high carbon output that accompanies such protein?

We also explore the broader business landscape; delve into the merits of becoming B Corp certified; and consider the legislative agenda, such as the drive for the Better Business Act in the UK, which aims to ensure every company in the UK aligns their interests with those of wider society and the environment.

Ella’s Kitchen leads the way in organic baby food in the UK, is B Corp certified, operates in 35 markets and is mission-driven to improve children’s lives through developing healthy relationships with food.

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